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The Internet Changed Everything!
Connection! If you had to describe in one word how the Internet changed everything, it would be Connection. Businesses and personal relationships have changed due to the Internet’s ability to instantly connect people globally through e-mail, websites and social networking sites such as Facebook and MySpace.
The immeasurable connection the Internet created has changed the way the world communicates,gathers
and sends information, and markets its products and services. However, this global connection has created a problem for the local business in their local markets.
Why?
1. Traditional print advertising is becoming less effective.
2. Most consumers have traded in their Yellow Pages for a more comprehensive online search.
3. Newspaper readership is down with many papers declaring bankruptcy.
4. DVR devices, such as Tivo, allow people to skip commercials.
5. Search results bring information overload, local businesses get lost.
6. Search results are dominated by large companies.
Did you know?
• 97% of people with online access will research products and services online before they purchase
• 35% of all searches are done with an intent to buy
• 55% of all local searches are done with an intent to buy
• Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind.
But I Have a Website!
It is estimated there are over a trillion web pages in the world today all trying to connect to someone. About half of all American businesses have a website because they realize the need for an online presence but most don’t know how to drive customers to their website. The real question is not do you have a website, but how are you driving customers to it? How can your products and services stand out in your local market when your customers are online? Why AdzZoo?
Traditional advertising, in today’s highly competitive market, has proven to be insufficient in helping many small businesses grow. Newspaper and Yellow Page
readership continues to decline, while the cost to run ads is increasing.
Why advertise in a declining market?
Why spend more money to reach fewer people?
Geo-Targeting
By utilizing a unique process known as geo-targeting, the physical location of a web
searcher is determined, and then specific content is delivered to them based on the nature of their inquiry. Simply put, geo-targeting enables local businesses to be
matched with local searches.
Location, Location, Location!
We all know the old saying, “What are the 3 most important factors in buying real estate?” “Location, Location, Location!” Think of the Internet as the real estate of
the 21st century. Your web presence and search engine location matter. Google and other search engines guide people through billions of websites, message boards, and blogs to deliver the most relevant information matching search criteria. AdzZoo creates a complete online campaign for each business to drive online traffic
to your door. Location also applies to advertising on popular web sites. As we all know, effective advertising is done through ad campaigns. Promotion of your business name and message on some of the highest trafficked web sites in the world creates a branding effect within your local community that is crucial for your business.
How does it work?
1. Optimized Website: Designed for searches and online exposure.
2. Geo-Targeted Search Engine Results: Enables local businesses to be matched with local searches.
3. Google & Yahoo Maps: Put your business on the map!
4. Push out to Ad Network: Your geo-targeted ad on high traffic
websites like CNN, Food Network, Facebook, and thousands of others.
5. Monitor Campaign for Optimization: Monitor and fine tune
campaign for optimum online exposure. For more information visit AdzZoo.com • ©2009 AdzZoo •
Online Campaigns Starting at: For a
Neighborhood Campaign: $119.95/mo
Other campaigns available, Call 678-913-4511